Last updated: 24 October 2026
This Cookie Policy explains how Sports Tips (sportstips.info), operated by sports Tips (“we”, “us” or “our”), uses cookies and similar technologies when you visit our website. It should be read together with our Privacy Policy, which explains how we handle personal data more broadly.
At a glance
- We use a small number of essential cookies to keep the site working. These are always on.
- With your permission, we also use cookies to understand how the site is used and to show and measure advertising. These stay off until you agree, where the law requires it.
- You can change your mind at any time using [Cookie settings link] or your browser settings.
- Our guides are free to read because advertising helps cover the costs of running the site.
What are cookies?
Cookies are small text files that a website stores on your device when you visit. They help a site remember your actions and preferences, measure how pages perform and, in some cases, deliver relevant advertising. Similar technologies, such as pixels, tags and local storage in your browser, do comparable jobs, and we refer to all of them as “cookies” in this policy.
First-party cookies are set by us. Third-party cookies are set by another organization whose services we use, such as an analytics or advertising provider. Some cookies last only until you close your browser (session cookies), while others remain for a set period (persistent cookies).
The types of cookies we use
1. Strictly necessary cookies
These make the site work and keep it secure. They include the cookie that remembers your consent choices, and, for registered users and site administrators, the cookies that keep you signed in. Because they are essential, we do not need your consent to use them, and they cannot be switched off in our settings.
2. Preference and functionality cookies
These remember choices you make so the site feels more convenient. For example, if you leave a comment and tick the box to save your details, your browser stores your name, email address and website so you do not have to retype them. Display preferences, such as a light or dark theme where offered, are saved in your browser and are not sent to us.
3. Analytics cookies
These help us understand which guides people read, how they find us and where the site can be improved. We use Google Analytics, which sets cookies to recognize a browser across visits and to count visits and page views. The information is aggregated and is used to improve the site, not to identify you personally. We only use analytics cookies if you consent, where consent is required.
4. Advertising and measurement cookies
Advertising helps fund Sports Tips. We work with Google (including Google AdSense and Google Ad Manager) and with advertising partners who help manage and sell our ad space. These providers use cookies and similar technologies to:
- show ads and limit how often you see the same ad;
- show ads that may be more relevant to you, based on your browsing activity or interests;
- measure whether ads were seen and how they performed;
- detect and prevent fraud and invalid traffic.
If you arrive on our site from an advertisement we run on a social network, that network’s pixel may also record the visit so that we can measure the campaign’s results. Where personalized advertising requires consent, we only use it if you agree. You will still see ads if you decline, but they will be less tailored to you.
Cookies you may encounter
The table below lists examples. Cookie names, providers and lifetimes can change, and the live list in our consent tool is the most up-to-date source.
| Category | Cookie or technology (examples) | Purpose | Provider | Typical duration |
|---|---|---|---|---|
| Strictly necessary | Consent preference cookie [name from your consent tool] | Remembers your cookie choices | Us / consent tool | [up to 12 months] |
| Strictly necessary | wordpress_logged_in_*, wp-settings-* | Keep signed-in users and administrators logged in | Us | Session to 1 year |
| Preferences | comment_author_*, comment_author_email_*, comment_author_url_* | Prefill your details if you choose to save them when commenting | Us | About 1 year |
| Analytics | _ga, _ga_* | Distinguish visitors and measure site usage | Up to 2 years | |
| Advertising | __gads, __gpi, IDE, test_cookie | Ad delivery, frequency limits, measurement and fraud prevention | 15 minutes to about 13 months | |
| Advertising | _fbp, _fbc, fr | Measure the results of Meta advertising campaigns and show relevant ads | Meta | Up to 3 months |
Our share buttons are ordinary links, so they do not load social network trackers while you read. If a page embeds third-party content, such as a video, that provider may set its own cookies once the content loads. We also display profile images for commenters through Gravatar, which means your browser contacts that service to fetch the image.
Our advertising partners
To serve ads, we share information with Google and our monetization partners, who may act as independent controllers of the data they collect through cookies. You can learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites and read about its cookies at policies.google.com/technologies/cookies. Meta explains its use of cookies at facebook.com/privacy/policies/cookies.
How to manage your choices
On our site
When you first visit, a banner lets you accept, reject or customize non-essential cookies. You can review or change your choices at any time through [Cookie settings link]. Withdrawing consent does not affect the lawfulness of cookies used before you withdrew it.
In your browser
Most browsers let you block or delete cookies. The steps vary, so check your browser’s help pages:
Blocking all cookies may stop parts of the site from working properly, such as remembering your comment details.
Advertising choices
- Manage personalized ads from Google at Google Ad Settings.
- Manage Meta ad preferences at facebook.com/adpreferences.
- Opt out of interest-based advertising from participating companies through the Network Advertising Initiative, the Digital Advertising Alliance (US) or Your Online Choices (Europe and the UK).
- You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics opt-out browser add-on.
Visitors in the UK and European Economic Area
If you are in the UK or the European Economic Area, we ask for your consent before setting cookies that are not strictly necessary, and we use a consent management platform to record your choices. Our legal basis for essential cookies is our legitimate interest in running a secure and functioning website. For all other cookies, it is your consent.
Visitors in the United States
Some US state privacy laws treat certain advertising and analytics cookies as a “sale” or “sharing” of personal information, or as “targeted advertising”. Where those laws apply to you, you can opt out through [Cookie settings link], and, where our consent tool supports it, by turning on a recognized opt-out preference signal such as Global Privacy Control in your browser.
Children
Sports Tips is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children.
Changes to this policy
We may update this Cookie Policy when we change the technologies we use or when the law changes. We will post the new version here and update the “Last updated” date at the top. If a change materially affects the cookies we set, we will ask for your consent again where required.
Contact us
If you have questions about this Cookie Policy or how we use cookies, email us at [contact email address].